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a. POSTER SYSTEM
b. VISUAL IDENTITY
c. DIGITAL IDENTITY
d. SOCIAL MEDIA CONTENTS
ALTERA GROTESK
CMDS MAGAZINE
GENERATIVE AI POSTER DESIGN
HOW TO STRAIGHTEN THE TILTED WORLD IN TYPEFACE
POSTER ARCHIVE
a. POSTER SYSTEM
b. VISUAL IDENTITY
c. DIGITAL IDENTITY
d. SOCIAL MEDIA CONTENTS
This rebranding for Fondation Beyeler begins with a dual-layer calendar poster system presenting the full annual program while balancing design and artwork. Modular grids, symbolic marks (*, +, ×), and a five-color palette unify the identity across print, environmental, and digital media—including a redesigned website and animated social content—adapting the calendar logic to each format.
[01.a VIEW]
Custom typeface designed to refine classic sans-serifs, offering a distinctive yet neutral voice for branding and digital use.
CMDS(⌘S) MAGAZINE
Student-run quarterly magazine showcasing overlooked projects, combining experimental print design with AR to bridge physical and digital media.
GENERATIVE DESIGN, GENERATIVE AI, RESEARCH PROJECT
Research project integrating AI into poster design using a 72,000-poster dataset, generating contextual image layers and suggesting typography through composition analysis. This project presented at ATypI 2025 in Copenhagen.
HOW TO STRAIGHTEN THE TILTED WORLD IN TYPEFACE
Research publication examining how cultural and historical contexts shape the perceived gender of typefaces, challenging the idea of typographic neutrality.
A selection of experimental posters investigating typography, materiality, and interaction. The archive includes projects such as an AR-enabled poster that activates animated graphics and a stencil-based typographic system developed by designing, producing, and printing with custom stencil letterforms.